awareness
Every day Josephine and her husband Winston eattheir breakfast at 8 o’clock in the morning.
After their breakfast they move to the living room to watch the morning news.
Just before the news is broadcast, they see a new advertisement appear on television.
Peace, nature and a healthy life. Sounds interesting.
touch point
Josephine, 72, from Silveria
consideration
Josephine goes for fresh groceries at her local greengrocer's just before noon.
When she pays for her groceries, she sees a poster hanging on the notice board.
A restful, natural and healthy Kylmästian holiday, it’s not that far away, she’s travelled further before.
touch point
consideration
A few days later Josephine and Winston are on the phone with some friends, friends who have just returned from a relaxing holiday in Kylmästo. Josephine does not have time to talk much right now but agrees to dine with those friends the same evening. Her friends show them pictures and talk more about their amazing holiday. What they’ve done, who they’ve met, how they’d come to learn more about the Kylmästian holiday retrait.
touch point
purchase
Josephine and Winston use their smartphones to keep in touch with their family, but every once in a while, they purchase something online. This time Josephine books tickets for Winston and herself to Kylmästo. A five-day walking holiday in the beautiful Kylmästian nature. An all-inclusive week with their own local guide accompanying them, each on their Speedster 500.
All-inclusive: delicious healthy locally sourced dishes., well-maintained and accessible footpaths, saunas with rejuvenating crystals, two free rental Speedster 500’s, personal guide with knowledge about Kylmästo...
touch points
Retention
touch point
Josephine and Winston arrive in Kylmästo. They are welcomed there by Arthur, their personal guide for the week. He gives them a brief explanation about the country and what they can expect that week. Walks with their beloved Silverian Speedster 500, tasty and healthy food, a trip to the sauna, short walks on foot...
advocacy
The couple has been home for a week now, in a few minutes their family will walk in the room. They can’t wait to talk about their rejuvenating holiday in Kylmästo. Josephine has a few minutes to spare before they arrive and she decides to look up the hotel she and her husband stayed in.
She writes a review:
“Thank you for making our trip so pleasant. We were always perfectly helped by everyone. the food was tasty and healthy, well done and would pair perfectly with our Silverian fresh vegetables. The short walks on foot were beautiful and those with our Speedster 500 adventurous yet safe.
You will definitely see us again! Thanks a lot!
The Smith family.”
Afterwards Josephine and her friends, who convinced Winston and herself to book the holiday, spend a whole afternoon showing their holiday pictures, sharing their own experiences and stories. They will probably make it a yearly friend-trip, each time generally the same, but still unique in its own Kylmästian way.